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I’m Kunal Mirchandani,
Based in Sydney, Australia
I help businesses make smarter decisions by designing and implementing robust digital measurement frameworks. With over eight years of experience, I specialise in the Adobe and Google analytics stacks, focusing on everything from technical data implementation to translating complex insights into clear, actionable strategies that drive growth.
Experience
Experience
Experience
Senior Digital Analyst
Allianz Australia
2022 - Present
Configured Adobe Analytics and GA4 tracking for funnel optimisation; conducted data audits and A/B testing to lift conversions and reduce drop-off via personalised audience routing.
Senior Digital Analyst
Allianz Australia
2022 - Present
Configured Adobe Analytics and GA4 tracking for funnel optimisation; conducted data audits and A/B testing to lift conversions and reduce drop-off via personalised audience routing.
Senior Digital Analyst
Allianz Australia
2022 - Present
Configured Adobe Analytics and GA4 tracking for funnel optimisation; conducted data audits and A/B testing to lift conversions and reduce drop-off via personalised audience routing.
Senior Digital Analyst
Woolworths Group
2018 - 2022
Designed measurement frameworks for e-comm journeys, implementing data layers in GTM for clean signals; partnered with squads to activate insights, improving CVR and aligning with business OKRs.
Senior Digital Analyst
Woolworths Group
2018 - 2022
Designed measurement frameworks for e-comm journeys, implementing data layers in GTM for clean signals; partnered with squads to activate insights, improving CVR and aligning with business OKRs.
Senior Digital Analyst
Woolworths Group
2018 - 2022
Designed measurement frameworks for e-comm journeys, implementing data layers in GTM for clean signals; partnered with squads to activate insights, improving CVR and aligning with business OKRs.
Data Analyst
Optus
2017 - 2018
Optimised cross-channel tagging (Google Ads, Meta, Bing) via GTM audits; built Looker dashboards tying spend to KPIs, reducing CAC by 27% through data-driven reallocations.
Data Analyst
Optus
2017 - 2018
Optimised cross-channel tagging (Google Ads, Meta, Bing) via GTM audits; built Looker dashboards tying spend to KPIs, reducing CAC by 27% through data-driven reallocations.
Data Analyst
Optus
2017 - 2018
Optimised cross-channel tagging (Google Ads, Meta, Bing) via GTM audits; built Looker dashboards tying spend to KPIs, reducing CAC by 27% through data-driven reallocations.
Education
Education
Education
Bachelor of Commerce, Marketing
University of New South Wales | Graduated 2007 with Distinction
2018 - 2019
Focused on data-driven marketing strategies and consumer insights, with practical projects in analytics and optimization.
Bachelor of Commerce, Marketing
University of New South Wales | Graduated 2007 with Distinction
2018 - 2019
Focused on data-driven marketing strategies and consumer insights, with practical projects in analytics and optimization.
Bachelor of Commerce, Marketing
University of New South Wales | Graduated 2007 with Distinction
2018 - 2019
Focused on data-driven marketing strategies and consumer insights, with practical projects in analytics and optimization.
Contact
Contact
Contact
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